15 Humiliating Comic Book PR DISASTERS
5 hours ago
This sweepstakes is open only to males who are both legal residents of the fifty (50) United States and Washington D.C. and who are at least between 18-24 years of age as of July 23, 2009
The eligibility requirements for this contest were determined by Columbia TriStar Marketing, the marketing team behind the District 9 film, and were passed on as a directive to IGN as Sponsor of this particular Sweepstakes running on the IGN.com site. While IGN supports gamers of all ages, genders, shapes and sizes, these guidelines were created to foster a buzz for the film among a very narrow target group that the film’s promoters felt would be extremely passionate about the film’s subject matter.
We just want to be fans, and we're tired of being utterly invisible despite the fact that millions of women play games and read comics. That climate is entirely unwelcoming to women, and it's a testament to women's persistent interest in gaming and comics that we continue to try to be part of the community despite the overwhelming myth that we don't exist.
"You take Sam and you put a monkey on his shoulder," said LaBeouf [...]. "I don't know if it's that big a differential. It seems like he's the ordinary guy in an extraordinary situation again."